About Me

I’m Linda Lane Gonzalez, President of ViVA Partnership, Inc. ViVA is an independent marketing communications and advertising firm with particular expertise in the U.S. Hispanic and Latin America markets. As an independent company, ViVA has advantages the larger multinationals do not in that we can devote time and energy to the generation of consumer insights, development of strategy, and flawless creative execution.

I am passionate about my job, especially when I can address Hispanic and Latino issues in marketing and advertising. I don’t look at marketing as a one-size-fits-all and I am excited to share my perspective with the world.